Author:
Christoph
[:de]► Manager: Mr. W.G.
► Industry: Automotive
► Customer: Engineering and Consulting Company (Automotive)
► Location: Beijing (China)
► Time frame: 32 months
► Role: Consultant, Branch Manager
► Turnover: 1m €
► No. of employees: approx. 10
► About the Company
The client is a German automotive consulting and engineering company. Founded as a subsidiary of one of the largest German carmakers, it is now independent and globally active. With approx. 700 employees, revenues of approx. 100m € are generated.
► Situation (Challenge)
The company faced a growing demand of customers based in Beijing and the north of China. Development and implementation of a market strategy.
► Solution (Achievement)
Development of a market strategy for Beijing and the North of China at the German HQ (2 months). Subsequent market analysis in Beijing and implementation of the strategy by setting up a branch. Acquisition of new business, management of the branch and representation of the group in Beijing.[:en]
► Manager: Mr. W.G.
► Industry: Automotive
► Customer: Engineering and Consulting Company (Automotive)
► Location: Beijing (China)
► Time frame: 32 months
► Role: Consultant, Branch Manager
► Turnover: 1m €
► No. of employees: approx. 10
► About the Company
The client is a German automotive consulting and engineering company. Founded as a subsidiary of one of the largest German carmakers, it is now independent and globally active. With approx. 700 employees, revenues of approx. 100m € are generated.
► Situation (Challenge)
The company faced a growing demand of customers based in Beijing and the north of China. Development and implementation of a market strategy.
► Solution (Achievement)
Development of a market strategy for Beijing and the North of China at the German HQ (2 months). Subsequent market analysis in Beijing and implementation of the strategy by setting up a branch. Acquisition of new business, management of the branch and representation of the group in Beijing.
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