The Marketing Concept: The entire
organization ... its products and services, policies, management
practices and people ... are all focused on meeting the needs and
wants of current and potential customers.
Training and Motivation:
You can't have one without the other. If
your people are trained but not motivated, they'll never do their
best. And if they're highly motivated but untrained, they'll
still mess up your business, just sooner.
Empowerment + accountability + training +
incentives/rewards = performance: "Instead
of goal-setting, I see it as
negotiating commitments to each other, in and between all
levels of the organization. People commit to goals more
readily, and more firmly, when they help define them."
Entrepreneurial Management: The opposite
of bureaucratic management. Maintains entrepreneurial spirit
as a growing company adopts more formal management practices.
How can we best encourage each person to assume ownership ... of
their own responsibilities?
Frederick Herzberg defined the difference between “maintenance” and
“motivation” factors. Vacations, pensions and health insurance can
all help maintain employee morale and security. That makes them
critical Maintenance Factors, but they don’t motivate anyone to
positive action.
The difference between bureaucratic and entrepreneurial organizations –
effort versus results – is often caused by insufficient or
poorly-structured motivational factors. Here’s where even small
changes can create almost instantaneous and ongoing performance gains …
at all levels of any organization … including non-profits and
government.
See How-To Article,
Entrepreneurship: Not Just For Entrepreneurs.